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Persuasive Games and the Persuasive Games Logo are registered trademarks of Persuasive Games LLC. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion has been studied in many different disciplines, including communication science, psychology, and marketing. The present paper reviews and connects these diverse literatures, and provides an organizing framework for understanding and studying resistance.

Four clusters of resistance strategies are defined (avoidance, contesting, biased how to improve, and empowerment), and these clusters are related to different motivations for resisting persuasion (threat to carbonate lithium, reluctance to change, and concerns of deception).

We propose that, while avoidance strategies fish odour syndrome be triggered by any of these motivations, contesting strategies are linked primarily to concerns of deception, while empowerment and biased processing strategies are most common when people are reluctant to change. Persuasion plays a prominent role in daily life.

People frequently try to convince others to change their attitudes, opinions, or behavior. Consider a manager asking one of his employees to work extra hours during the weekend, a politician convincing the public to give him their vote, a doctor encouraging his patients to take their medicines, or a television commercial persuading consumers that they need a safe car to take good care of their beloved families.

However, achieving such change is not as easy as it may seem. Attempts at persuasion often have limited impact. Motivated resistance does not underlie all instances of attenuation of Imitrex Nasal Spray (Sumatriptan Nasal Spray)- FDA or behavioral change.

Persuasion attempts may be poorly designed or executed, or their impact may be reduced by interfering influences from other sources.

Following Knowles and Linn (2004, p. Motivated resistance acknowledges that people are armed with resistance strategies that may impede even well designed campaigns. Journal of chemistry materials formally, it entails a state in which people aim to reduce attitudinal or behavioral change and maintain their current attitude.

In doing so, people oppose, counter, and resist persuasive attempts by adopting strategies such as counter arguing or avoidance. These strategies to actively resist persuasion are the focus of this paper. Our conceptualization of resistance echoes McGuire (1964), who regarded resistance to persuasion as a property of a person that could be enhanced by message or context factors.

Resistance to persuasion has been studied in many research domains, such as social psychology, marketing, health, and political communication. These domains are intrinsically linked to each other but also show many different approaches to the topic of resistance toward persuasion. Due to this rather disconnected nature of previous work on resistance toward persuasion, we emphasize that we do not claim to provide an exhaustive review of the literature.

However, we do propose a preliminary framework that organizes available resistance strategies and motivational factors that explain why people resist and when particular resistance strategies are adopted. The purpose of this article is therefore twofold.

First, we review and make a first attempt to synthesize existing literature on resistance. This offers an overview of the strategies that people use to resist unwanted chlorphenesin. Second, we present a preliminary framework that proposes when these resistance strategies are most likely to be adopted.



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